Business first
Clarify audience, visit model, attraction role, capacity, and supporting revenue areas.
Planning resource
Indoor Playground Planning Guide: From Venue Idea to Project Brief
The most useful first step is not choosing a slide or a theme. It is defining what the venue needs to achieve, who it serves, how the space works, and what information the design team needs to make good decisions.
Ideal starting point for
First-time investorsVenue operatorsArchitects and designersProject procurement teams
What this page covers
Build the proposal around the venue—not a fixed package
Every project combines design decisions, operating needs, technical constraints, and delivery responsibilities.
Site facts
Collect accurate dimensions, heights, columns, access, and building constraints.
Experience brief
Define ages, activities, theme direction, supervision, and brand priorities.
Delivery reality
Connect budget, approvals, shipping, installation, and opening date from the start.
Planning priorities
Your first project brief should answer six questions
A concise but complete brief makes supplier comparisons clearer and reduces design revisions caused by missing assumptions.
Prepare the Brief →- 01
What business and visitor outcome should the attraction create?
- 02
Who will use it, and what age or ability range matters?
- 03
What is the exact usable space and clear height?
- 04
Which activities and visual direction are priorities?
- 05
What budget range and opening schedule are realistic?
- 06
Which standards, documents, shipping, and installation support are required?
A practical path forward
Move from idea to coordinated decisions
The exact deliverables depend on the project, but the decision path remains clear.
Define
Write the venue, audience, operating model, goals, and non-negotiable constraints.
Measure
Prepare a reliable floor plan, clear height, obstacles, access, and site photos.
Prioritize
Rank activities, theme, capacity, budget, delivery, and opening needs.
Brief
Send one coordinated information pack and review the proposal against the same criteria.
Frequently asked
Useful answers before the first design discussion
Final specifications, responsibilities, standards, and timing are confirmed against the actual project scope.
What should I send before the first discussion?+
A floor plan with dimensions, clear height, columns, entrances, venue type, target ages, preferred direction, budget range, and target opening date gives the project a productive starting point.
Can the layout and visual theme be customized?+
Yes. The layout, activity mix, age zoning, colors, entrance treatment, and selected features can be developed around the site and the approved project brief.
How are standards and documents handled?+
The target market and required documents should be confirmed at the beginning. Final specifications and supporting documents are matched to the approved configuration rather than assumed in advance.